Welcome to hoop
Starting with furniture, but with more to come, hoop is on a mission to find new ways to design, make and sell quality products for the South African market - and beyond. We take great care in how we operate so that we can positively impact people without adversely affecting the planet.
A new kid with big plans. We're on a journey and you're all invited.
Materials that are safe for you and the environment
Making products that are timeless and a pleasure to use
An intuitive and quick assembly that you'll enjoy
Our furniture is designed for pain-free assembly without compromising on durability.
Damaged parts are easily repaired or replaced, and all materials can be separated for clean recycling. The smaller packed dimensions help reduce our carbon footprint and allow you to transport your furniture without having to navigate your way around the front door.
We hope that you'll find the process of assembling your furniture enjoyable!