We see the kitchen as more than a room for food preparation—it’s the heart of the home, the centre of connection, and a space where everyday life unfolds.
A kitchen deserves to be as personal as it is practical, and feel as good as it looks: intuitive, adaptable, and built to reflect who you are. With a growing collection of forward-thinking designs, offered in a range of materials, colours, and finishes, we meet the demands of modern living with responsibly crafted designs that stand the test of time.
At Hoop, it’s not just about building kitchens. It’s about creating spaces that feel like home.
Your Personal Architect
Our professional design consultants are highly trained and will work closely with you to bring your vision to life, from concept to installation. Together, we explore the balance between functionality, aesthetics, and your unique requirements to co-create a space that feels distinctly yours.
Who We Are
Hoop was founded in 2022 by Anthony, Gina, and Patrick Whitaker on a simple premise: to bring great kitchen design within reach for everyday homeowners.
From the start, we’ve been rethinking how spaces are designed, built, and sold, bridging the gap between high-end craftsmanship and real-world affordability. Making great design accessible is what continues to ground us, drive us, and shape every decision we make.
We believe South African design deserves a place on the global stage, and we’re striving to become the country’s leading independent, design-driven kitchen brand, crafting spaces that are as exceptional as they are attainable.
Visit Us
We believe that design is personal, and our showroom in Cape Town’s City Centre is an expression of that philosophy.
More than a space to display our work, it’s a branded environment that reflects the warmth and intentionality at the heart of Hoop. Here, you can explore our designs, share your vision, and feel truly at home.
Our space not only showcases our growing portfolio but also accommodates the evolving needs of public events and office functions. It’s a hub for inspiration, connection, and growth—a space that reflects both who we are now and where we’re going.
If you need help planning a project, you’re welcome to come visit us. We recommend arranging a meeting in advance.
109 Loop Street
Cape Town City Centre
Cape Town 8000
Monday to Friday 10:00 – 17:00
Saturday by appointment
+27 21 510 3993
hello@hoop.co.za
